Arsh & Jas Designs on Pernia’s Pop-Up Shop

Arsh & Jas Designs is a contemporary Indian label shaped by a simple yet ambitious idea — to bring traditional craftsmanship into the current moment without losing its identity. Founded by Arsh and Jas Arora, the brand strikes a careful balance between heritage techniques and clean, modern design.

The duo didn’t set out to reinvent Indian fashion overnight. Instead, they focused on refining it — reworking familiar forms and textures through a more current lens. The result is a collection that feels rooted but fresh. Pre Stitched Sarees, structured Lehengas, and Kurta Sets are at the heart of their offering, each designed with wearability in mind. Classic embroideries like zardozi, cutdana, pearl work, etc. take centre stage, redefined to fit the current age.

Arsh and Jas Designs has been able to tap into a global audience through its presence and availability on Pernia’s Pop-Up Shop. However, the design process remains intentionally small-scale and hands-on. There’s consistency in how they approach craft: the embroidery is still done by skilled artisans, and every element is thought through — not just for visual appeal, but for fit, comfort, and long-term wear.

Shop Arsh & Jas Designs now on Pernia’s Pop-Up Shop.

Arsh & Jas Designs – Bridal Wear & Occasion Wear

In terms of fabric, the label chooses materials that not only photograph well but also perform across events. Tulle, georgette, silk, and organza dominate the lineup — light enough for movement, strong enough to hold embroidery without losing shape. These fabrics serve as neutral grounds for detailed surface work, where the craftsmanship becomes visible.

What sets their embellishments apart is the restraint. The work is intricate, featuring sequins, pearls, zardozi. But instead of overwhelming the garment, the embroidery complements the silhouette. You’ll find structured blouses paired with flowing Skirts, or Drape Sarees that give the illusion of layers without any of the heaviness.

Color plays a quiet but important role. The palette stays close to pastels — soft blush, muted lavender, mint, beige — along with deeper tones like wine or classic ivory and red when the design calls for it. These aren’t seasonal picks; they’re chosen for how well they bring out the embroidery and how adaptable they are across different events.

Silhouettes are kept clean. Flared skirts, fitted cholis, and coordinated sets — each designed to flatter but not distract. The overall aesthetic is more understated than ornate, but that doesn’t mean plain. It’s the kind of styling that works across generations, especially for women looking for pieces that feel occasion-ready but don’t fall into traditional moulds.

Arsh & Jas Designs caters to a growing need in Indian fashion — outfits that look the part without feeling too heavy, too loud, or too familiar. It’s bridal and festive wear, but with more breathing room.